Instagram will hide your likes, muahahaha

Good news for those 4 Millenials that use Instagram just for the thrill of it instead of making it a popularity contest. This goes for you too, Finfliencer shamefully buying likes to appear more popular and land sponsored posts (shame on you).
Instagram is testing a new feature in Canada: hiding likes form posts. Among other pretty neat features, Mosseari (that guy that came up with the Newsfeed on Facebook, now the head of Instagram) said that the social media network is launching this "beta" in Canada because of Justin Bieber 👴. Nah, I'm joking, because Canadians are more tech-savvy and tend to be more social than the rest of us. True story.
image from TechCrunch, those people that know everything before anyone else

The purpose of this?

Anti-bullying stuff.
Mosseri said that IG not only wants to help get rid of online bullying but lead the fight against it (fight the fighters ✊).
By hiding likes Instagram aims to let people express themselves instead of making it a popularity contest. Making people less sad if they don't get that many likes, creating a happy world where everyone influences everyone else with hugs and smiles.
This neat feature is only a part of the project: Instagram would "nudge" people being douchebags,  implement an "away mode" so you can take a break from the social world and let everyone know, and have some sort of filter that lets you manage the amount of interaction you can have with certain users.

What does it mean for you?

If you are an honest content creator that posts and gets genuine, organic interaction on your posts then you have nothing to worry about, in fact, you will even see the feed less crowded. Happy people are less concerned about their numbers and probably more sponsored opportunities.
Now, if you are all about the fake life, in order to see what is going to happen, you gotta like this post

[lock] There is absolutely nothing you can do!!!
muahahaha, you phony!
go get a real job and earn money the honest way
ok, ok, you can read my prior post and learn how to grow organically and get real interactions, it is not that hard!
Bets of luck to you.  ...[/lock]

Even though the total of likes would be hidden from users, it would still impact how the post rank in the feed. In other words, you still rely on likes to be "popular" but don't really have to delete posts if those didn't get that much love.
It is getting better, slowly but surely. Thanks, for reading.



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madaku: Instagram will hide your likes, muahahaha
Instagram will hide your likes, muahahaha
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