8 ways to "fish" for new audience.



Acquiring new audience should be your main objective when you are promoting a blog of your own or a business. In order to get more views you can so so much more than just pay for SEO, post on social media and tell your family to read your stuff. The following nine tips are some of the things that helped me take off.
Become your own PR and start making connections to get new audience.
Email, this is one of the most reliable sources you have (As long as the list was built by you). Treat them nicely and Encourage word-of-mouth recommendations. Don't be afraid to ask your existing happy clientele to tell their friends how awesome your stuff is.

Join local online Communities and be active, answer questions (if you know the answer), ask stuff and start conversations.
Sell Online, if you haven't made the jump already, now is a good time to start promoting and selling your products or services online. Make sure your shopping cart accepts major credit cards and is responsive.
Networking! meet new people and tell them about your business, be nice and invite them to your store. 
Trade business cards and ask them if they are cool with receiving your emails with promotions and more awesome stuff. Trade business cards with EVERYONE, yes..don't be cheap, the cards are like $20 per thousand. Also: ask them if they want to receive your emails, if so then mark their cards to add them later.
Work with other businesses Once in a while try new advertising methods, you might not know this, but lots of nearby people don't see your facebook ad. Go back to printing, try other magazines. Always measure the exposure and keep on working with the ones that give the best result. What else do YOU do?

Content Marketing: wtf?


So you see the marketing people coming up with this new terms and you think they are just fancying it up just to charge you more. You might be right, this happens every time you decide to hire another marketing company but us. It's ok, no hard feelings. Back to the good stuff. Content marketing is not one of those terms. In fact this is the very core of a well executed marketing campaign. The term is pretty much self explained: this is the information you create to make a connection with your client. Everything in marketing revolves around the content, without it your investment won't be nearly as success as if you had your content made by us, or another great marketing company, but ideally us. How you deliver the content created for your business is another story altogether but even though each media channel requires personalization and different approaches, the message should remain the same. ie: Coke and their lyrics on the bottle thing. #shareacoke

 

There are countless of concepts for content marketing

but the best would be to make the client feel relatable to your product. People go to social media to check up on other people's stuff, true story, they don't really care about your product. Content marketing is the message to familiarize your product with the audience and keep them wanting more. The same thing goes for magazines and printed media.

Why do you need marketing?






The short answer is you need marketing because you want to make money.


I read on an article in Quora a few weeks back that roughly 130k new businesses are born every day, at the same time 120k will stop trading by tonight. That leaves us with 10,000 potential competitors (yes, there could be a remote chance all of the business sell the very same product you do). We both know that it doesn’t even take 2 new businesses to make yours tremble. You could have the best product, superb service and even the 5-star reviews online, but if you don’t market it right no one sees it. If no one sees your stuff, then you don’t sell. If you don’t sell, you grow poor and sad. You don’t want to be poor and sad!


There are 76 gazillion (I might have exaggerated the number) reasons to do marketing listed online but the most important ones are pretty simple:
Sales = Money
Growth = More Sales
Others are doing it. Apparently it is working because they keep on investing on it.


Is that simple, marketing is as part of a successful business as a good location. The sooner you realize this, the more people will see your stuff. If you are doing it right, your clients will become your best promotors.