That time Payless trolled influencers.

Back in the late '18, Payless launched a very unusual ad campaign "The Payless Experiment" or Palessi. The main purpose of the campaign was to change the general idea that Payless sells cheap, unfashionable shoes. Boy, they did make a statement!
"Bruno Palessi", launched a grand opening of his very first store at a very luxurious location, inviting influencers and fashion people to check out their high-end products.

Payless trolling influencers

Thanks for your feedback! As a company, we strive to provide everyone with quality shoes for an affordable price. This experiment was done to prove that you really can buy fashionable shoes for inexpensive prices.



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madaku: That time Payless trolled influencers.
That time Payless trolled influencers.
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