What bank do you use? oh! me, Google..

You read it right! well, not yet. Google is planning to launch a new service offering checking accounts to work seamlessly with Google Pay. NOW they are everywhere.

Google is teaming up with two banks, Citigroup and the Stanford Federal Credit Union. This new partnership will introduce "smart-banking" (because we are all a bunch of idiots when it comes to numbers) what does this mean? I think no one knows yet. Not even their partners.
It will be called Cache and only one thing we can expect with certainty: their logo will be flat. That is pretty much it. We have no idea what else this will bring to the table, except for more creative ways to make us buy stuff without noticing 😱.

The business side:
You should start getting comfortable with Analytics, Facebook insights (yes, Facebook is in the game too) This is an opportunity your business should take total advantage of. The idea of being able to seamlessly merging the marketing and monetary side of your money-making empire is a dream come true. 
Let's stay put and see what breadcrumbs their spokespeople tell us little by little.



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madaku: What bank do you use? oh! me, Google..
What bank do you use? oh! me, Google..
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