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Personalizing personalization, custom products.

Back in my days, you would get a beer when you ordered a beer.
You youngsters and your gizmos! -me
Still, I'm loving this!
Not too long ago, the trend of talented baristas designing on the foam of your coffee took over the social media world.
"Personalization is great and has an amazing response from clientele,"
Someone said, long pause and thinking face, then:
"How about we make machines that personalize the product so our staff just make the product."

...and boom! the second, less-important, industrial revolution happened. Machines that add the uniqueness factor to products you consume every day.

"Oreo YOself"

FireBox's "Lick your face"

Coffee foam printers
ermm...YUM!
Many others like these. Some companies offer the machinery itself as home appliances.

Why would anyone prefer this personalized goodie over mass-produced products that look just like anyone else's?
Well, for that, we have to dig into the shady art of psychology. The sense of ownership plays a big roll in this. A product that has been personalized for you has more value than a regular one.
It is big, influencers are all over it and by popularizing it as an accessible luxury item, people dig it.

How long will it last? I dunno.

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Marcos Kwasniewski: Personalizing personalization, custom products.
Personalizing personalization, custom products.
Personalized products taking over the shelves and stores. Coffee, beer pings, even food! How does it impact marketing?
https://1.bp.blogspot.com/-9mZmG05K6mw/XSiMqy8rHaI/AAAAAAAAiK4/LrfkPQANzVQ07mCPqVL71o_WFwiOa_RbwCLcBGAs/s640/custom-oreo.jpg
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Marcos Kwasniewski
https://www.madaku.com/2019/07/personalizing-personalization-custom.html
https://www.madaku.com/
https://www.madaku.com/
https://www.madaku.com/2019/07/personalizing-personalization-custom.html
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