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https://www.madaku.com/ 2019-01-24T15:32:46Z

馃檶 "Kraft now, Pay Later"



Kraft Now, Pay Later

Kraft now, pay later.

In case you were living underwater, or only watching Fox News, the longest Government shutdown in history has been going on and most workers are not getting paid. Many major brands and several mom-n-pop stores jumped in and decided to help them.

Last Tuesday, Kraft announced that they will open a temporary store (Jan 26-20) at the nation's capital. Kraft will provide free food to government workers. If just an egg raised millions of likes, then this should at least be shared enough to repay Kraft for their kindness.

We know feeding a family can be stressful. And while we can’t do anything about the whole paycheck thing, we’ll do what we can to see that family dinners remain business as usual.    -Kraft people
Kraft only asked the workers to "pay later" by donating some money to whatever charity they like when they start getting paid again.

...and this is you, having that epiphany moment.
Why are you writing about this? Your niche is about marketing and design people. This is about a company helping communities...wait, maybe this involves branding somehow, maybe Kraft got great exposure by being super nice to people (not saying they did it for the fame). Maybe an act of kindness goes a long way and is worthy of sharing, even if you are miles away from it because you care. Marcos, as always, has a great point there.

Indeed, triggered emotions are likely to be shared and in most cases even promoted. Unfortunately so does bad emotions, like that douche kid and the Native American.

More information about this amazing movement by Kraft can be found on their facebook event page https://www.facebook.com/events/584015872063515/

What say you?

be nice and do kind stuff, not for the recognition but because it is the right thing to do.


Escrito por   en la fecha de  January 24, 2019.

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