Color of the year


it's that time of the year again, Wait! not the sharing and love and gifts time! Not yet, at least.

I'm talking about that one time of the year in which Pantone gets inside your head and effortless implants a simple idea: A specific color will be trending for an entire year.
For 20+ years Pantone has been influencing the design world with this concept. Somehow, this has been working flawlessly. In order to understand this process, we must learn how Pantone chooses the color that will be prevalent on most designs throughout the entire year.

"The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention."